Unleash the Power of Yacht Marketing: Maximum Exposure, Faster Sales

Selling your superyacht requires a strategic marketing approach. At Fraser Yachts, the world leader in yacht marketing, we combine innovative techniques with established channels to ensure your vessel receives maximum exposure and achieves a quick, successful sale.

Our comprehensive marketing strategy encompasses:

A Dedicated Team of Yacht Marketing Specialists

At Fraser Yachts, you’ll benefit from a team of highly experienced yacht marketing specialists. Combining decades of industry knowledge with a global reach, our in-house team ensures your superyacht receives targeted marketing that reaches the ideal audience.

Here’s what sets our team apart:

  • Collaborative Approach: We work closely with your dedicated broker to craft a customized marketing strategy tailored to your yacht.
  • Global Expertise: Our team is strategically located in the US and Monaco, with specialists in PR, event organization, and digital marketing.
  • Targeted Audience Focus: Leverage our expertise in identifying and reaching the right demographic for a successful sale.

With Fraser Yachts, your superyacht’s marketing campaign will be in the hands of a dedicated team with a proven track record of success.

Showcase Your Superyacht on the World’s Leading Yachting Platform

Fraser Yachts’ website is your gateway to a global audience of qualified buyers. As soon as we receive your yacht’s details and captivating visuals, it will be prominently featured on our website.

Why Choose the Fraser Yachts Website?

  • Unmatched Visibility: Fraser Yachts boasts the #1 ranking on Google for “luxury yachts for sale” and “superyachts for sale,” attracting hundreds of thousands of high-net-worth visitors annually.
  • Stunning Presentations: Your yacht will be showcased with large, high-quality photos and videos, captivating potential buyers from the moment they visit our site.
  • Mobile-Friendly Experience: Our website is fully optimized for mobile devices, ensuring your yacht is easily accessible to motivated buyers on the go.

By leveraging the power of the Fraser Yachts website, you can significantly increase your yacht’s exposure and accelerate the sales process.

fraser website

Amplify Your Reach: Digital Marketing Strategies for Superyacht Sales

Fraser Yachts leverages a powerful suite of digital marketing tools to propel your superyacht towards a swift and successful sale.

Here’s how we maximize your yacht’s online exposure:

  • Targeted Email Marketing: Within hours of signing, personalized flyers are sent to qualified buyers and co-brokers, ensuring immediate global reach.
  • Industry & Specialist Websites: Your yacht will be prominently featured on leading yachting platforms, maximizing visibility amongst potential buyers.
  • Strategic Digital Campaigns: We craft targeted digital marketing campaigns on key websites, attracting new audiences actively searching for superyachts.
  • Cost-Effective Efficiency: Our digital marketing strategies deliver exceptional results while remaining budget-friendly.

By harnessing the power of digital marketing, Fraser Yachts propels your superyacht to the forefront of the online marketplace, connecting you with motivated buyers worldwide.

Cultivate Connections: Exclusive Events for High-Net-Worth Buyers

Fraser Yachts goes beyond traditional marketing to cultivate connections with qualified buyers through exclusive events.

  • Tailored Experiences: We partner with private banks and luxury brands like Ulysses Nardin and Bentley to host bespoke events aboard your yacht, showcasing it to a select group of high-net-worth individuals.
  • Global Reach: We attend and host luxury events worldwide, from the prestigious Rolex Monte Carlo Masters to other strategic gatherings, ensuring maximum exposure to potential buyers.
  • Targeted Audience: Each event is meticulously planned to attract a specific demographic most likely to be interested in your superyacht, maximizing the return on your investment.

Fraser Yachts creates unique opportunities for qualified buyers to experience your yacht firsthand, fostering genuine interest and accelerating the sales process.


The Power of Print: Targeted Yachting Magazine Exposure

Fraser Yachts leverages the reach and prestige of print media to further elevate your superyacht’s profile.

Strategic Advertising: We don’t just advertise; we strategize. Ad campaigns are meticulously planned to coincide with key events and peak buying seasons, ensuring maximum impact.

  • Targeted Publications: Our expertise lies in selecting the most relevant yachting magazines – publications frequented by qualified buyers with a genuine interest in superyachts like yours.
  • Editorial Opportunities: Through our strong relationships with industry and luxury publications, we can secure editorial features that showcase your yacht’s unique selling points to a captivated audience.

By combining targeted advertising with prestigious editorial coverage, Fraser Yachts unlocks the full potential of print media to connect you with serious buyers.

Elevate Your Reach: Fraser Yachts’ In-House Publications

Expand your superyacht’s reach beyond traditional media with Fraser Yachts’ exclusive publications.

  • The Fraser Magazine: A pioneer in the industry, Fraser Magazine remains a highly sought-after publication. It features an eclectic mix of captivating content, reflecting the luxurious lifestyle of our distinguished clientele. Each issue prominently showcases several yachts available for purchase.
  • The Superyacht Gallery: This targeted publication provides detailed listings of yachts currently for sale. Currently undergoing a redesign, The Superyacht Gallery will be relaunched soon to offer an even more compelling presentation of your vessel.

Fraser Yachts’ in-house publications offer a unique opportunity to directly connect with a qualified audience actively seeking superyachts, accelerating your sales journey.

Compelling Visuals: The Power of Professional Yacht Photography

In the world of superyacht sales, captivating photography is the cornerstone of a successful marketing campaign. At Fraser Yachts, we understand the importance of showcasing your vessel in all its glory.

Unveiling Your Yacht’s Brilliance:

  • Professional Photoshoot: If high-quality photos of your yacht don’t exist, we’ll arrange a professional photoshoot, leveraging our network of world-renowned yacht photographers.
  • Exquisite Detail & Ambiance: Our photographers capture your yacht’s exceptional features, expansive spaces, and luxurious ambiance, igniting the imagination of potential buyers.
  • Versatility for Maximum Exposure: The stunning visuals will be used across all marketing channels, including brochures, presentations, websites, advertising, and events, ensuring maximum exposure for your yacht globally.

By investing in professional photography, you create a powerful visual narrative that compels buyers and accelerates the sales process.

Immerse Your Audience: Captivating Superyacht Videos

Fraser Yachts elevates yacht marketing to a new level with the power of video.

Engaging Visual Storytelling:

  • Professional Video Production: Our team partners with skilled superyacht videographers to create captivating short videos showcasing your vessel’s unique features, luxurious amenities, and exhilarating cruising capabilities.
  • Global Online Reach: The video will be seamlessly integrated into our marketing strategy, reaching a wide audience of potential buyers on our website and platforms like YouTube.
  • Cutting-Edge Innovation: Fraser Yachts remains at the forefront of marketing technology. We pioneered the use of Augmented Reality in yacht advertising, allowing viewers to access yacht videos directly from printed ads and brochures using their mobile devices.

By incorporating compelling video content, we create an immersive experience that captivates potential buyers and fuels their desire to own your superyacht.

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