Intelligent, targeted and high-impact superyacht marketing is the active catalyst that ensures your yacht will stand out from the others and achieves a quick successful sale. Fraser is the world’s leading experts in yacht marketing, Fraser’s approach is proactive and international in scope, using both established promotional tools as well as innovative techniques.
HIGHLY EXPERIENCED TEAM
The in-house marketing team at Fraser are experts in luxury yacht marketing, with many years combined experience in the industry. Our in-house team works closely with the brokers on each individual yacht to make sure that it is marketed effectively to the right demographic audience. Based in both the US and Monaco, with specialists in PR, events organisation and digital marketing they can create a highly-targeted strategy for your yacht.
Your yacht will be advertised on the Fraser website as soon as we receive the information and photography for the vessel. The Fraser website features stunning large photos and videos of the yachts it offers for sale and is the highest ranked site on Google for keywords such as luxury yachts for sale, superyachts for sale and many more. The site attracts hundreds of thousands of visitors every year and is available on mobile devices too.
DIGITAL YACHT MARKETING
Within hours of the Central Agency agreement being signed to sell your yacht, we will prepare a personalised and targeted flyer which will be sent to potential buyers. Specialised flyers will also be sent out to the co-broker industry, ensuring the widest reach of potential buyers from around the world. Your yacht will also be advertised on numerous industry and specialised websites for yachts for sale to ensure maximum reach. We also organise digital marketing campaigns on targeted sites, a highly effective and cost-efficient way of reaching new audiences.
In addition to yacht shows, we also organise an exclusive event for clients from a private bank during a major sporting event such as the Rolex Monte Carlo Masters. We regularly attend and host luxury events around the world. We work closely with our luxury brand partners such as Ulysses Nardin or Bentley to host a private event on board for their clients. Each event is highly targeted to provide a smaller exclusive viewing of your yacht to high net worth individuals.
Advertising and editorial play an important role in our marketing and promotion strategy. Advertising is always more effective when arranged around specific events and seasons and we will develop an advertising campaign to appear at the most effective times for your yacht. Selecting the most suitable publications for your yacht is vital and we only work with those that attract qualified buyers. Thanks to our close association with industry and luxury publications we are also able to organise editorial on your yacht and her unique features where relevant.
As well as industry and luxury publications Fraser also produce several inhouse publications each year which are distributed directly to our clients. The Fraser magazine was one of the first in the industry and remains one of the most popular and current, delivering an eclectic mix of innovative, thought-provoking and compelling editorial that appeals to and reflects the elite, couture lifestyle that our clients enjoy. Each issue features several yachts for sale. The Superyacht Gallery is a more targeted publication featuring yachts for sale and is currently being redesigned and will be relaunched shortly.
Great photography is an essential key to marketing your yacht effectively. If professional photos of the yacht do not exist, we can arrange a photoshoot of your yacht. The superyacht marketing team has access to many leading photographers around the world and will ensure that you receive the best photos to promote the yacht and its facilities. These photos can then be used in brochures, electronic presentations, websites, advertising and at events around the world ensuring maximum exposure for your yacht.
Video is also becoming an ever more useful tool to promote yachts, especially with the advancement of filming and production methods allowing videos to be easily viewable online such as Youtube. Our team can organise a video shoot with an skilled superyacht videographer to create a short video which can be sent to prospective buyers and exhibited on our website. Fraser was also the first yachting company to use Augmented Reality in their advertising, allowing people to access yacht videos on their mobile devices directly from a picture in a printed ad or brochure.